Philanthropy is an indispensable aspect of nonprofit fundraising. And knowing how you can move your donors from casually engaged to deeply invested in your programs can help you reach your nonprofit mission quickly. Successful nonprofits know how to foster long-lasting stellar relationships with their donors, which allows for large donations. In today’s podcast, Dan Clark from Westfall Gold and Stephen Halasnik from Financing Solutions discuss how nonprofits can move their donors from small to large donations.
Summary
Moving Your Nonprofit Donors From Small to Large Donations
Donors are important stakeholders in the growth and development of every nonprofit. Successful nonprofit organizations know how to engage their critical donors by establishing a long-lasting relationship that goes beyond just transactions to attract large donations. A stellar donor relationship will make donors continue supporting your nonprofit even when introduced to others.
With this in mind, nonprofits that seek to maximize their fundraising should strive to build a sincere friendship and generosity experience by fostering trust so that people will bring out their hard-earned money to support their cause. In addition, you should be able to make donors believe in your organization’s mission and that their gift can make a difference.
Read on to learn some tips that will help you establish a lasting relationship between your organizations and donors in order to get a large donation.
How to Get large Donations For Nonprofits Organization
If you want to get the most out of your nonprofit supporters, you must make considerable efforts to maximize their satisfaction, enjoyment, or fulfillment. Below are what you can do to engage your donors and maximize your nonprofit fundraising.
Strengthen Donors Relationship
Fostering a long-term, cordial relationship with your nonprofit’s donors and prospects is the key ingredient for high-level fundraising. You should strive to create an emotional connection between people and your organization as donors are wont to donate to a cause they’re empathetic to.
One way to build donors’ relationships and earn their trust is by implementing a good donor relationship strategy. Doing this will invariably make them deeply involved and contribute to your community project.
Communicate the Impact of Their Donation
When people give money to a nonprofit mission, they want to know how their money is used and how it’s making a difference. You must assure your donors that you are using their money for the right projects by building a reputation for delivering on promises and giving adequate feedback. Always stick to your cause and do what you say you’re going to do.
Let your nonprofit supporters know about the project you executed with their money towards reaching the mission your organization set out to achieve. People will hardly notice your work if you don’t advertise it and regularly communicate it to your supporters.
You can update your donors on your community projects by leveraging social media and emails. Using these interactive channels to reach your donors will allow them to provide feedback when asked for their opinion. Strong and honest communication fosters bond, give your nonprofit donors a sense of belonging, and encourages them to do more. Therefore, you must maintain regular communication to nurture and develop a long-lasting relationship.
Further, try to share success stories and pictures whenever possible. By taking pictures and collecting success stories, your supporters will truly know the outcome of their investment.
Appreciate Your Donors
Successful nonprofits know how to go the extra mile to show their supporters that they matter by appreciating them through surprise and delight. You should figure out how to do something genuine and personalized to buy your donors’ minds and souls.
The handful of major donors that bring the bulk of your nonprofit funds deserve to be thanked and appreciated especially. Move beyond sending them automated emails and devise a creative method of showing deep appreciation. You may need to spend resources to reciprocate their kind gesture in order to tell them you value their support. The essence is to retain them for future engagement with your organization.
Make Donors a Part of Your Nonprofit Story
Making your donors a part of your nonprofit story is an important way of deepening their involvement in your organization. You can consider hosting casual events with your large at the office on Fridays.
You should also try to figure out what’s important to them by sending out surveys. Also, let them know that the successful operation of your nonprofit is largely dependent on their charity.
Use CRM Platform to Manage Relationship
With a CRM platform, you can build a sustainable relationship with your donors. The nonprofit CRM platform offers numerous benefits to nonprofits as it saves time and allows you to collect data to personalize your relationship with your donors.
CRM has specialized built- tools to help charity organizations manage their communication effectively, automate processes, set and track goals, and manage campaign and donation accounting.
Build Trust
You must foster an environment of trust to create a lasting mutual relationship that generates large donations. There are various ways you can do this; for example, you can invite donors to take behind-the-scenes tours of your programs. Opening your door for supporters create an environment of transparency which will, in turn, build trust that will generate
Learn More About Our Guest
Dan Clark is the CEO of Westfall Gold, an Atlanta-based firm that has helped its clients raise more than $1.6 billion dollars to fuel life transformation. By leveraging the power of gathering, Westfall Gold has helped hundreds of organizations move their donors from casually engaged to deeply invested. Prior to his current role, Dan served Convoy of Hope, a long-time client of Westfall Gold, as Vice President of Partner Development, where he helped build a platform to engage philanthropic families and oversaw dozens of major fundraising events, many in collaboration with Westfall Gold, that cumulatively raised more than $100 million for the organization.
Learn About Stephen Halasnik
Stephen Halasnik is the host of the popular Nonprofit MBA Podcast. The Nonprofit MBA podcast’s purpose is to help nonprofit leaders and their teams. Stephen is the Co-founder and Managing Partner of Financing Solutions, a leading provider of loans for nonprofits in the form of a Line of Credit. Stephen is a best-selling Amazon author and is considered a leading authority on building great, purpose-driven businesses.
Stephen lives in New Jersey, and his top life mission is to raise his two sons, Michael and Maxwell, to be good men.