Summary:
Today, what we are going to discuss is The Newest Strategy in Fundraising for Nonprofits.
The Nonprofit MBA’s purpose is to provide new business insights and fresh creative ideas for Executive Directors and their teams that will help them improve their organizations.
The Newest Strategy in Fundraising for Nonprofits
Nonprofits get set in their ways when fundraising and it’s hard to make changes to your past approaches. It’s hard to try the Newest Strategies in Fund Raising for Nonprofits.
Greg started his business when he was a ticked off as a donor and was tired of getting mass mailers, emails, and phone calls. He thought, there has to be a better way.
His fundraising software helps nonprofits with advanced technology donor discovery so you know who to approach based on actual data that the donor provides themselves through surveys that they often don’t mind filling out.
Marketsmart uses little data, think big data, to identify all phases of potential smarter fundraiser methods. It is the smart way to determine where to put your fundraising efforts.
A large number of donors are going away. Dropping 5% per year as referenced by The Nonprofit Times.
Greg calls it fundraising climate change and he has written an excellent 12-page report about it or you can get the full book called Engagement Fundraising is written by Greg.
The average person today is less religious, and religion is a big reason people donate money to charity.
The aging population is a good thing because one donates more as they age but in 20 years, the population will be younger, and the younger generation wants to see more out of their donations. What the younger generation is asking for in a nonprofit is a great indicator of the newest trend in fundraising now.
People have the money now to donate but are buying other things.
Nonprofits need to be more strategic about donors and to communicate in the donor’s language
The smallest client of Marketsmart started with only 880 emails and when they sent the first survey out, they got a 54% response rate which is unheard of. That resulted in a major shift for the client’s fundraising efforts.
The surveys are critical to telling your nonprofit what donors to focus on and what those donors are interested in. Donors are happy to fill out surveys and surveys produce valuable data about who to focus on.
Fundraising in the future is headed towards what value am I getting from this charity? How does this charity fit what I am thinking? Do I feel good about what they do?
Trust is down 19% in the population
Executive Directors need to re-engineer their fundraising to one to one messaging and that is done through one to one donor relationships.
Board members shouldn’t think of fundraising as begging but facilitating relationships that help donors get what they want out of their charity.
Take a look at the free Fundraising Report Card which puts data to work for you so you can tell which donors to focus on.
Other Podcasts:
Succession Planning for your Nonprofit: NonprofitMBA Podcast 1.4
NonprofitMBA Podcast 1.3: Why Forecasting Is So Important For Nonprofits
NonprofitMBA Podcast 1.2: What To Do When Your Nonprofits Mission and Operations Go Adrift
NonprofitMBA Podcast 1.1: Keeping it Personal As Your Nonprofit Grows
The Nonprofit MBA purpose is to provide new business insights and fresh creative ideas for Executive Directors and their teams that will help them improve their organizations.
Financing Solutions is the leader in providing a Line of Credit to Nonprofits.
About the Guest Greg Warner, CEO of Marketsmart
MarketSmart is a planned and major gift marketing software and services firm that helps nonprofits raise more money more efficiently. The firm’s cornerstone engagement fundraising platform uses cutting-edge tracking technologies to help fundraisers zero-in on and effectively cultivate donors that are most likely to deliver large, major or legacy gifts.
CEO, Greg Warner has been a thought leader in the newest concept of fundraising for nonprofits.
Welcome to the Nonprofit MBA podcast.
About The Host Stephen Halasnik, Financing Solutions
Stephen Halasnik is the host of the popular, The Nonprofit MBA Podcast. The Nonprofit MBA podcast’s purpose is to help nonprofit leaders. Mr. Halasnik is the Co-founder and Managing Partner of Financing Solutions. Financing Solutions is a leading provider of Lines of Credit to nonprofits and small businesses.
Mr. Halasnik is a graduate of Rutgers University and has an Executive Masters from the MIT Birthing of Giants Entrepreneurship program. Mr. Halasnik is a best selling Amazon author and is considered a leading authority on building great, purpose-driven businesses. Mr. Halasnik lives in New Jersey with his best friend, his wife Gina. Mr. Halasnik’s number one purpose is raising his two boys, Michael and Maxwell, to be good men.
About Financing Solutions Nonprofit Line of Credit
Financing Solutions, an A+ and 5 stars rated BBB company since 2002, is a direct lender that provides lines of credit to nonprofits and small businesses.
Financing Solutions nonprofit financing product is a great alternative to a traditional bank line of credit because it costs nothing to set up, nothing until used, and when used, is inexpensive. The credit line requires no collateral and no personal guarantees.
Nonprofit Organizations use their line of credit to help with emergencies or opportunities when cash flow is temporarily down (i.e. Payroll funding)
Please feel free to fill out the no-obligation, 2-minute nonprofit line of credit application here. The time to set up a credit line is when you don’t need it so that it is ready to be used, just in case.
Note: Financing Solutions donates 10% of its profits to various nonprofit charities