To build a loyal customer and employee base that will affect your bottom line, you must have the capacity to inspire them to help advance your business mission. Successful business owners have the propensity to inspire others by making them develop an affinity for their ideas. However, to make your small business inspiring, you must have a firm understanding of your business objectives and communicate the same to your employees and customers alike in a crystal clear manner. Inspiring is invaluable for everyone who aspires to succeed in business. In today’s podcast, Bart Jenezon from the Inspiring Company and Stephen Halasnik from Financing Solutions discuss how to make small businesses inspiring.
Summary
How to Make Small Business Inspiring
Every small business owner that craves to build a successful company must learn how to inspire others, both inside and outside the organization, to help advance their ideas and vision. Business inspiring is a way of thinking, acting, and communicating that allows you to inspire those your business operation affects or vice versa.
Making a small business inspiring starts with a robust understanding of your business mission and vision so that you can communicate that to people around you and inspire them to contribute to your business growth in a way that will make a big impact.
If you’re a small business owner struggling to build a profitable company, you should strive to learn how to make your small business inspiring to achieve your dream.
Start With Why
The starting point to running a successful and inspiring business is understanding the ‘why’ of your business (business mission). With this in mind, you should make your team members, employees, or customers know the reason behind your company’s operation. In other words, people don’t buy what you do but why you do it. Therefore, you must know why you’re running your business the way you’re running it. Plus, knowing the ‘why’ of your business helps attract team members, partners, employees, or even your customers to have a clear picture of your business.
No matter how visionary or brilliant, a great idea or a product isn’t worth much if no one buys it. Smart business owners are able to inspire people to act and also optimize the level of their productivity. They give people a sense of purpose and belonging. People who are inspired have little or nothing to do with any external incentive or benefit to be gained in pursuing a goal.
In other words, you will be able to create a following of people who act not because they are swayed but because they’re inspired. When you inspire people by deeply showing them that you understand what you’re doing, the motivation to act is strongly personal.
Articulate Your Thought
Communication is critical in making a small business inspiring. So many entrepreneurs have the passion and the energy to run a business. Still, they have difficulty putting forward their ideas to resonate with their employees or teammates.
You should be able to communicate your message by making it concise and simple so that people will get a clear picture. Effective communication promotes efficiency and fosters a spirit of cooperation. In addition, proper communication promotes performance and achievement of business goals as it helps foster cooperation between you and your teammates. 
Similarly, effective communication is not only limited to internal communication. For example, the words you put outside for your target customers should be simplified so that they’re easy to understand.
Build a Loyal Customer Base
Customer loyalty is essential to your business growth; hence, you must devote considerable effort and time to attract and retain them to promote and maximize sales and revenue. You should develop an effective strategy that engages your customer at every stage of their journey.
Building customer loyalty involves understanding their pain points- and the specific problems faced by your customers or prospects- in order to figure out the most effective ways to address the issues. Customer pain points can be grouped into several categories, which are:
- Financial Pain Point: This means when your prospects spend too much on a specific product or service, and you want to provide a solution to that.
- Productivity Pain Point: When your prospects are wasting too much time using their current specific product, and you want to prove your product so you can save their time and effort
- Process Pain point: Your prospects are having difficulty using a product or service, and you want to persuade them that your product addresses this problem
- Support Pain Point: When your prospects want to buy a product, they will consider if they will get the necessary support in case a problem occurs or have a question, plus if they will receive support during the buying journey. Make them understand that you are always available for them at every stage of the purchasing journey.
When you develop a loyal customer base, your customers will stick with you even if your competitor offers a similar product or service at discounted rates. This is because loyal customers have a habit of doing business with specific brands and will seek them out to patronize them when they need their products.
Final Thought
How to make a company inspiring is what every small business owner should strive to foster a thriving and sustainable business. Your ability to inspire people will help you have a loyal customer and employee base that will accelerate your small business growth, entrench efficiency, reduce cost and give you abundant peace of mind.
Learn About Our Guest
Bart Jenezon (1973) is Chief Inspiration Officer and Founder of the 1nspiring Company, the company that supports people on their entrepreneurial journey by providing them with a simple format and clear logic to do what they have to do to start, build and grow a business. Whether you are a self-employed professional or small business owner, #1nspiring is invaluable for everyone who aspires to succeed in business and life. He has been an entrepreneur for 20 years now without losing enthusiasm. With #1nspiring building an international network to help you as an entrepreneur, make more money, and have more fun. Inspiration is the thread of the work.
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