On today’s podcast, Tina Dietz from Twin Flames Studios and Stephen Halasnik from Financing Solutions discuss the importance of using podcasts by nonprofits to mobilize sponsors and donors. If you want to tell a story about how your nonprofit is impacting people in the country or in different parts of the world, you have room in the podcast to be able to tell those stories and create that deep human connection that builds loyalty and inspires people to action. Podcasting has proved to be a critical tool in brand building, and nonprofits cannot afford to miss out on this great opportunity made possible by podcasting, especially in mobilizing donors and sponsorships.
Summary
Mobilizing Sponsors & Donors With Podcasting For Nonprofits.
Every business, agency, organization, and more need a means of publicity, and nonprofits are no exceptions. Today, digital media has made it possible for organizations to reach out to their target audiences effectively. Nonprofit leaders can amplify their voice and mobilize sponsors and donors using podcasts. Podcasting is a veritable tool for nonprofits to create a voice for their brand and organization.
Plus, it makes it possible for direct communication into the hearts and ears of people that nonprofits are impacting and also helps in awareness creation. Experience has shown that more than a third of Americans listen to podcasts weekly. And the average podcasts listener listens to seven podcasts per week. In addition, the average listeners also listen to 40 minutes of talk time on every episode of a podcast. On the contrary, the average watch time of a video is two minutes.
Podcasting has numerous advantages. Unlike visual and written content, podcasts are great to listen to when you’re strolling, on the treadmill at the gym, or when you embark on an early morning walk. As a nonprofit owner, it’s time you leveraged the many opportunities offered by podcasting to build your brand by reaching out to more diverse audiences effectively.
Leveraging Podcasting for Nonprofits Storytelling
Storytelling is a critical means of connecting people to your nonprofit cause. People give their money to a cause they are empathetic for. However, besides crafting a story that resonates with your audience, using the most effective channel to put it across to people is a great challenge. Podcasting makes it possible for nonprofits to easily tell their stories to the world and establish deep connections with their communities, especially those interested in donating to nonprofits’ causes.
Building Reputation with Nonprofits Podcasting
Podcasting helps to build the reputation of nonprofits. Many nonprofits donors and sponsors want to know that what they are funding is certainly well spent. You can create incredible social proof through storytelling in podcasting and then create deep trust and loyalty with your donors and sponsors. Everybody on the planet has a great need for storytelling. The power and quality of the human voice are something that transcends cultures and ages. Every nonprofit should maximize the inherent opportunities in podcasting to promote its reputation to help draw more donors and sponsorship into its fold.
Podcasting Helps in Nonprofits Awareness Creation
The familiarity and consistency of the podcast help in building the publicity of your nonprofit’s mission thereby making your nonprofit a household name. Using podcasts will allow you to integrate information about your nonprofit’s goals as they relate to the information in the podcasting. For example, if your nonprofit’s mission is on humanitarian assistance, you should work on information about the services you offer in that area. In this way, podcasting will serve as a medium of getting your nonprofit’s mission known to the world and what’s going on in your nonprofit.
Podcasting allows you to highlight the challenges you’re having in your nonprofits to seek support to resolve those challenges. In addition, it can serve as a great platform for promoting nonprofits fundraising.
Conclusion
Podcasting is an essential ingredient for promoting nonprofits brands. It’s pretty inexpensive to pull off, and it brings enormous benefits. It’s recommended that nonprofits should at least produce two podcasts per week for effective results.
Podcasting can be used to create organic SEO, plus it can be used to create compelling relationship marketing when it’s correctly done. Nonprofits should strategically carry out their podcasting with best SEO practices to generate leads and rank high in search engine optimization.
Learn About Our Guest
Tina Dietz is an award-winning and internationally acclaimed speaker, audiobook publisher, corporate podcast producer, and vocal leadership expert. You might have come across her on ABC, Inc, Forbes, or in the Huffington Post, and she’s the host of the eagerly awaited new podcast, Drink From the Well. Tina is the CEO of Twin Flames Studios, where they harness the power of the human voice and technology to amplify leaders who changed the world.
Learn More About Stephen Halasnik
Stephen Halasnik is the host of the popular, The Nonprofit MBA Podcast. The Nonprofit MBA podcast’s purpose is to help nonprofit leaders and their teams. Stephen is the Co-founder and Managing Partner of Financing Solutions, a leading provider of Lines of Credit to nonprofits. Stephen is a best-selling Amazon author and is considered a leading authority on building great, purpose-driven businesses.
Stephen lives in New Jersey and his top life mission is to raise his two sons, Michael and Maxwell, to be good men
