The social media space is full of talented, influential people who share your nonprofit values and want to work with your organization. As a nonprofit owner, you should strive to identify, connect, and partner with them to achieve your mission. People pay more attention to the recommendation of their major influencers, and leveraging the power of influencers can make a world of difference in your nonprofit. In today’s podcast, Nick Lynch from Collidescope and Stephen Halasnik from Financing Solutions discuss Leveraging Social Impact from Influencers for Nonprofit Marketing.
Leveraging Social Impact from Influencers for Nonprofit Marketing
Like businesses, influencer marketing has become more important than ever for nonprofit organizations. As an essential tool for effective marketing, many organizations have learned to leverage the power of influencers in their marketing campaigns. In fact, it has become a crucial part of social media marketing, and many nonprofits tapping into its many benefits are recording the most return on their investment.
Some influential people are ready to advocate for your nonprofit’s cause. However, you need to identify, connect and collaborate with them to achieve your mission. As a nonprofit owner, you can’t afford to miss out on one of the most effective marketing strategies in recent times if you want to reach the lofty goals of your organization.
What Is Influencers Marketing for Nonprofits?
A common practice in marketing today is leveraging compelling figures in brand building. Influencers are a critical aspect of marketing, and for nonprofits, leveraging influencer marketing strategy will help them create more awareness and fundraising to support their causes.
Influence marketing for nonprofits is a form of marketing that focuses on influencers- people who influence donors, volunteers, and more- to help a nonprofit organization achieve its objectives.
Influence marketing is done when a nonprofit collaborates with a popular and relevant influencer in its niche to promote its brand, leading to increased returns. Influencers are individuals with loyal and dedicated followers on social media platforms, including Twitter and Facebook. Tiktok, Youtube, and more.
Influencers are seen as experts in their various fields; hence, their recommendations are trusted by people following them. Moreover, their followers are interested and engaged in their beliefs and the product they buy.
With this in mind, you should strive to work with an influencer who is genuinely interested in your cause, as their followers will also likely become interested and support your nonprofit mission.
Why Is Influencers Marketing Good for Nonprofits
There’s no doubt that you can reach a new audience and take your nonprofit to the next level when you find the right voice and platform. Influencer marketing offers numerous benefits to nonprofits which are:
No matter how noble your nonprofit’s mission is, you can hardly achieve your objectives if people don’t know about it. Leveraging influencers to build your public image and reputation allow you access to potential donors, volunteers, and followers.
Additionally, influencers help you reach the overall cause of your nonprofit by serving as advocates and exposing the problem or the cause you are fighting for to a wider audience. This helps you reach your mission pretty fast, as your nonprofit will get the buy-in of many sympathetic individuals to your cause.
Reach the Right Audiences
When it comes to marketing, a major challenge people face is reaching the target audiences. And if you cannot identify the specific audience, your marketing effort will make little or no impact.
Influencers allow you to target people who are interested in what your nonprofit does. They share many of your values, vision, and goals, making them a gateway to easily reach individuals who are already listening and can support your cause.
Credibility is an indispensable aspect of a successful nonprofit. When influencers advocate for your nonprofit, it builds trust and reputation.
By endorsing your organization, it serves as social proof that your nonprofit is reliable, trustworthy, and capable of delivering on its mission.
It’s daunting to create content that resonates with people continually. Sometimes you’re bereft of ideas and feel stuck, and that’s the time a seasoned influencer can come in and help help you with your content strategy.
Engaging the service of an influencer can make a world of difference in your content strategy as they can create engaging and quality content that appeals to their followers.
Enhances Return On Investment
Influencer marketing allows you to attract larger followership inform of donors and volunteers and enables you to scale up as you get more visibility, increasing your ROI.
Research has shown that approximately 50% of marketers agree that influencer marketing brings higher ROI than other marketing strategies; and 42% state that returns are equivalent to other channels. The influencer marketing campaign is cost-effective and dramatically affects a nonprofit’s bottom line.
How Can Nonprofit Implement Influencer Marketing
If you’re thinking about leveraging influencer marketing in your nonprofits, below are the tips you should consider:
Do Social Media Research
Start by figuring out what type of influencer marketer you want to work with and connect with the person. You might want to partner with Collidescope or invest in software, including Grin and Upfluence.
You can also search keywords associated with your nonprofit on social media platforms, such as Instagram, Tiktok, and more, and sift through the pages to see if any matches what you’re looking for.
Once you have got the number of influencers to work with, ensure you look out for these three things below before reaching out to them:
- Engagement: Check their posts and see if people engage with their content through likes, comments, and shares. If so, it indicates that you’re on the right track as those followers might convert to your pages.
- Target Audience: Do the people who engage with the content align with your target audience? If not, you might not get what you want from them.
- Content: Is the content they post in line with your nonprofit’s mission and message?
Learn About Our Guest
Nick Lynch is the co-founder of Collidescope.io. Nick is a cancer survivor and Make-A-Wish alumni, and he knows firsthand the power of a cause-focused organization. Which is why he created Collidescope.io. Collidescope.io is a marketing analytics and measurement platform that allows global causes, influencers, and brands to collaborate and measure their cumulative influence and impact.
Learn About Stephen Halasnik
Stephen Halasnik is the host of the popular Nonprofit MBA Podcast. The Nonprofit MBA podcast’s purpose is to help nonprofit leaders and their teams. Stephen is the Co-founder and Managing Partner of Financing Solutions, a leading provider of loans for nonprofits in the form of a Line of Credit. Stephen is a best-selling Amazon author and is considered a leading authority on building great, purpose-driven businesses.
Stephen lives in New Jersey, and his top life mission is to raise his two sons, Michael and Maxwell, to be good men.