As a nonprofit founder, strategic planning is your compass in the often complex and dynamic world of nonprofit work. It provides you with the tools to navigate challenges, allocate resources wisely, and make a lasting impact on the goal you’re passionate about. By developing a comprehensive and flexible strategic plan, you set your organization on a path toward sustainable growth and meaningful change. Remember, while the journey might have twists and turns, a solid strategic plan ensures you’re always headed in the right direction. In this podcast, Andrena Sawyer from P.E.R.K. Consulting and Steven Halasnik from financing solutions discuss strategic planning for nonprofit founders.

Strategic Planning For Nonprofit Founders

Founding and running a nonprofit organization can be a profoundly fulfilling endeavor driven by a passion for positively impacting the world. However, passion alone isn’t enough to ensure your nonprofit’s success and growth. A well-thought-out strategic plan is crucial to guide your organization toward its goals, effectively allocate resources, and navigate the challenges that come your way. In this article, we’ll delve into the critical aspects of strategic planning for nonprofit founders, helping you create a solid roadmap for your organization’s journey.

The Importance of Strategic Planning For Nonprofit

While it might seem like a corporate practice, nonprofits can significantly benefit from strategic planning as well. Strategic planning is defining your organization’s direction and deciding on allocating resources to pursue this direction. For nonprofits, strategic planning goes beyond day-to-day operations and focuses on achieving the organization’s mission and maximizing its impact. Here are some compelling reasons why strategic planning for nonprofit founders  is crucial:

Clarity of Purpose

Strategic planning provides nonprofit founders a clear understanding of their organization’s purpose and goals. It helps define the organization’s mission, vision, and values, essential for conveying a compelling message to stakeholders, donors, volunteers, and the community.

Resource Allocation

Nonprofits often operate with limited resources, both financial and human. However, strategic planning allows you to allocate these resources more effectively. Hence, ensuring you direct the resources toward activities and initiatives that align with the organization’s objectives and have the most significant potential for impact.


In a rapidly evolving world, nonprofits must be adaptable to new challenges and opportunities. A well-structured strategic plan helps you identify potential risks and opportunities, and allows you to adjust your strategies as needed to stay relevant and practical.

Stakeholder Engagement

Nonprofits rely on the support of various stakeholders, including donors, volunteers, board members, and the communities they serve. So, a strategic plan creates a shared vision that can engage these stakeholders and foster a sense of unity and purpose.

Measurable Impact

A solid strategic plan includes clear goals and performance metrics. This enables nonprofit founders to measure their organization’s progress and impact, demonstrating accountability to stakeholders and ensuring that the organization stays on track.

Strategic Planning For NonprofitSteps in Strategic Planning

Creating a strategic plan for a nonprofit organization is not a one-off event but a process that involves several key steps. Let’s explore each step in detail:

Assessment and Analysis

Before outlining the future, founders need to understand the present. And this involves assessing the organization’s current state, strengths, weaknesses, opportunities, and threats. Hence, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) can provide a comprehensive overview of these factors and guide decision-making.

Defining Mission, Vision, and Values

The mission statement defines the core purpose of your nonprofit, the vision statement outlines its future aspirations, and the values reflect the principles and ethics that guide its actions. These foundational elements should align with the organization’s overall goals and serve as a compass for decision-making.

Setting Goals and Objectives

Clear, measurable goals and objectives give direction to the organization’s efforts. Therefore, goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Nonprofit founders should consider both short-term and long-term objectives that align with their mission.

Strategy Development

This is the heart of the strategic planning process. So, you need to identify the strategies and tactics that will help the organization achieve its goals. And these strategies may encompass fundraising, program development, community engagement, partnerships, and more.

Resource Allocation

Nonprofits often operate with limited resources, so strategically allocating the available resources is crucial. This includes budgeting for various activities, assigning responsibilities to team members, and determining how resources will be managed and monitored.

Implementation Plan

An implementation plan breaks down the strategies and tactics into actionable steps. It outlines who is responsible for each task, timelines for completion, required resources, and milestones. Thus, this plan turns the strategic vision into a practical roadmap.

Monitoring and Evaluation

Regularly monitoring progress against the established goals is essential. Hence, the need to define key performance indicators (KPIs) and benchmarks to measure success. Evaluating the outcomes helps identify areas that need adjustment and ensures the organization stays on track.

Adaptation and Flexibility

A good strategic plan shouldn’t be cast in stone. Therefore, you should be open to adapting the program as new information, challenges, and opportunities arise. Flexibility allows the organization to remain relevant and effective in the dynamic business terrain.

Involving Stakeholders

Involving stakeholders in the strategic planning process is crucial for nonprofit success. These individuals have a vested interest in the organization’s outcomes and can provide valuable insights. Stakeholders may include board members, staff, volunteers, donors, beneficiaries, and community members. So, engaging stakeholders through surveys, focus groups, and regular communication ensures that the strategic plan reflects diverse perspectives and fosters a sense of ownership.

Learn About Our Guest, Andrena Sawyer

Andrena Sawyer is the President of P.E.R.K. Consulting, an advisory firm for small to mid-sized nonprofits and businesses, and the Founder of MCWEN, a faith-based initiative for women of color in business. For her work with nonprofits and small businesses, she has received numerous awards including the Startup Africa Woman Entrepreneur of the Year award and The Black Business Review’s 40 Under 40.

Learn About Stephen Halasnik

Stephen Halasnik co-founded Financing Solutions, the leading provider of lines of credit for nonprofits and church financing. The credit line program for nonprofits & churches is fast, easy, inexpensive, and costs nothing to set up, making it a great backup plan when cash flow is temporarily down. Mr. Halasnik is also the host of the popular, Nonprofit MBA Podcast. The podcast brings experts to discuss fundraisingnonprofit grantsexecutive director leadershipnonprofit boards, and other important topics. You can learn more about the nonprofit line of credit program here or call 862-207-4118.