Summary: In today’s podcast, Adam Stielstra from The Lion Project and Stephen Halasnik from Financing Solutions discuss the invaluable benefits of using videos for nonprofits. These solutions are helping owners of nonprofit organizations conduct effective fundraisings and reach out to more donors.

The Power of Video for Nonprofits

In recent times, no marketing strategy is complete without the power of video. Owners of businesses are increasingly becoming aware of the impact of integrating videos into their marketing mix. After all, a study has shown that people spend an average of 100 minutes per day watching video content. Plus, it has become obvious that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Also, 96% of people who have watched an explainer video learn more about a product or service.

However, videos aren’t just essential for businesses alone. Nonprofits can also leverage this invaluable tool for effective fundraising events. In addition, the use of videos can be a veritable means for nonprofits to maximize funding, as the video has become a very integral strategy for driving donation. According to Think with Google, over three-quarters of donors said that videos have the most influence on them when deciding whether to donate. Then again, more than half of those who watch an online video subsequently donate. 

Still, many nonprofits downplay the import of videos in fundraising. Nonprofits that have failed to factor video ads in their outreach events are seriously leaving more money on the table that they would have otherwise used in humanitarian services. This piece aims to clearly explain the many capabilities of video for nonprofits and how nonprofit organizations can use videos to promote their missions and foster productive fundraising to optimize their revenue streams.

Nonprofits can Build Trust with Video.

There’s no denying that trust is the foundation of donation and support for nonprofits. However, building trust should be a goal on its own. The whole fundraising concept is based on trust and creating long-term relationships with donors. Video content engages and whips up emotion more than any other medium. Promotional videos foster trust. Donors are more comfortable making donations when they have a visual sensation of nonprofit missions. Effective videos campaign present your nonprofit’s project in a conversational way. Furthermore, the use of videos increases the time spent by visitors on your site, thus signaling search engines that your site has quality content.

Videos Engage Nonprofits Donors Effectively

Video content facilitates the learning experience and is also pretty easy to consume. Moreso,  many people are too busy to read long nonprofits programs and projects, and to say the least, digging deep into nonprofits’ mission. Today’s nonprofit donors want to see your mission in action. Videos can perfectly bring this experience to life.

Video Content Optimizes your Messages to Donors

Using videos by nonprofits helps simplify a difficult concept through animated videos. Animation can bring concepts to life that no text can. With animated videos spiced up with entertainment, nostalgia, and simplicity, you can break through the clutter to keep your donors more informed about your nonprofit’s fundraisers, mission, and community activities.

How can Nonprofits Leverage Using Videos?

Technological advancement has made it imperative that organizations rethink how they do things to enhance productivity. For nonprofits, it means staying ahead of the fundraising campaign curve through the most effective tools to maximize their revenue stream.

Owners of nonprofits cannot afford to miss out on the power of video in fundraising campaign strategy. Videos can provide real value to the nonprofits’ fundraising campaigns. It’s quite inexpensive and maximizes return on investment pretty quickly. 


The use of testimonial videos is a flexible way to communicate with your audience through the power of storytelling that advances your nonprofit’s mission. Testimonial videos have a great deal of impact on campaign goals. Moreover, hearing someone’s firsthand experience with your nonprofit takes your fundraising campaign to another level. You can consider featuring volunteers or the communities your organization serves.

Campaign Kickoffs

Undoubtedly, annual fundraising campaigns are the major sources of revenue for nonprofits. Today, videos have become a compelling way to announce the beginning of a nonprofit’s campaign. What’s more, the use of videos for campaign kickoff makes it extremely engaging, sharable on social media, and arouses people’s interest to be part of your nonprofit’s mission.


Owners of nonprofits can create videos to seek new partnerships and volunteers. By creating active and engaging videos, you can show ways people can give and serve the communities they love more efficiently


The use of video in nonprofit fundraising is becoming more and more critical in modern times. The advances in technology have made video adoption by a large number of people grow rapidly. Making a nonprofit video campaign requires a great deal of creativity and knowledge of human psychology. Finally, an emotionally charged and creative video campaign can go viral on the internet in days, generating millions of views. 

More About Adam Stielstra

 Adam Stielstra is the Creative Director of The Lion Project – A nonprofit production company serving other nonprofits through branding, marketing, media development, and strategy.

About the Host, Stephen Halasnik, from Financing Solutions

Stephen Halasnik is the host of the popular, The Nonprofit MBA Podcast. The Nonprofit MBA podcast’s purpose is to help nonprofit leaders. Stephen is the Co-founder and Managing Partner of Financing Solutions, a leading provider of loans for nonprofits in the form of Lines of Credit to nonprofits. Stephen is a best-selling Amazon author and is considered a leading authority on building great, purpose-driven businesses. Stephen lives in New Jersey with his wife, Gina. Mr. Halasnik’s number one purpose is raising his two boys, Michael and Maxwell, to be good men.

10% of profits from Financing Solutions is donated to charity.