While the “click here, buy now” approach may work effectively for certain products and services, it’s important to acknowledge that not all offerings are suited for this type of sales strategy. For customized, creative, or complex products, a more personalized and consultative approach can lead to better outcomes. Such strategies create deeper connections, foster trust, and often justify higher price points.

In a world where customers value uniqueness and meaningful experiences, adapting your sales approach to cater to these needs can be a game-changer for your business. Whether you’re selling handcrafted goods, personalized services, or intricate solutions, the future of selling is increasingly about engaging and serving customers in a way that makes them feel seen and heard.

In today’s podcast, Merit Kahn from SELLect Sales Development and Steven Halasnik from Financing Solutions discuss “Sell Custom, Creative or Complex vs. “click here, buy now”.”

Sell Custom, Creative or Complex vs. “click here, buy now”

It is not strange that the “click here, buy now” marketing approach has become very common in today’s digital age that we live in. However, it is not always the best solution for all businesses. Sometimes, clients may need to make complex decisions about certain goods and services to determine which suits them best. So, at that point, they need someone who understands the products or services to help them make the best choice. Moreover, companies that offer custom, creative, or complex products and services require a more thoughtful and strategic approach. This article will discuss the advantages of selling custom, creative, or complex offerings as opposed to the traditional “click here, buy now” approach.

The “Click Here, Buy Now” Approach

The “click here, buy now” approach is a sales technique that involves providing a straightforward and streamlined process for customers to purchase products or services. This method is particularly effective for items that are well-understood, low-cost, and have a high demand. Using this approach, customers can quickly and easily make a purchase decision, and the process is designed to be highly convenient.

However, it’s important to note that this approach has its limitations, especially when it comes to more unique, customizable, or complex offerings. For such products or services, customers may require more detailed information to make a purchase decision. They may want to explore different options, compare features, and evaluate pricing before making a decision. Such purchases may also require more customer support, customization, and after-sales services, which may not be adequately provided through a “click here, buy now” approach.

Custom, Creative, or Complex Offerings

Selling custom products and services is a smart way for businesses to meet the needs of their customers, differentiate themselves from their competitors, and increase their revenue. When you take the time to understand your customers’ preferences and offer personalized options, your company can build stronger relationships and foster long-term loyalty. Here’s why this approach is beneficial:

Personalization and Uniqueness

When it comes to offering custom, creative, or complex products or services, businesses must understand that a one-size-fits-all approach simply doesn’t cut it anymore. Customers today have higher expectations and want to feel like their preferences and needs are being heard and catered to. That’s why selling custom products, such as personalized gifts or bespoke services, has become increasingly popular in recent years. These types of offerings allow businesses to tap into the emotional connection that customers often seek when making a purchase.

Personalized products or services create a deeper connection between the customer and the business. They show that the business understands the customer’s unique needs and values and is willing to go above and beyond to meet them. By offering custom options, businesses can differentiate themselves from their competitors and build stronger relationships with their customers.

Opportunity To Tell a Story

Products that are complex or creative often carry a unique narrative. The story is not limited to just the features and benefits of the product but also encompasses the journey, the inspiration, and the craftsmanship involved. By presenting an engaging and captivating story, businesses can connect with their customers on a deeper level and make their products or services more meaningful. This approach helps to create an added sense of value that goes beyond the price tag, making it easier for consumers to justify their purchase.

Building Trust

Complex products or services often require a more intricate sales process. Customers need information, guidance, and assurance that they are making the right choice. A “click here, buy now” approach can leave customers feeling uncertain, leading to cart abandonment or returns. By offering a more consultative approach, businesses can build trust and credibility, reassuring customers and increasing conversion rates.

Higher Price Points

Products or services that are complex, customized, or creative are generally more expensive. Customers are often willing to spend more on something that is unique or of high quality. By using a personalized approach to selling, businesses can explain the value of the product or service to the customer, which can help justify its cost. This can lead to a better overall customer experience and satisfaction with their purchase.

Enhanced Competitive Advantage

In a crowded marketplace, it is crucial to stand out. Offering custom, creative, or complex products can provide a significant competitive advantage, setting your brand apart from competitors that sell generic, mass-produced items. This differentiation can attract a more dedicated and discerning customer base. So, if you want to succeed in the marketplace, it is essential to focus on creating unique and innovative products that cater to your customers’ specific needs and preferences.

About The Guest, Merit Kahn

Merit Kahn is the CEO of SELLect Sales Development, certified Emotional Intelligence expert and published author. She’s also writer, producer and performer of a one woman inspiring comedy show currently touring the US and she delivers her unique keynote performances for corporate events and association conferences that combine relevant business content wrapped in a comedy show experience.

Learn About Financing Solutions

Financing Solutions provides an easy-to-setup unsecured small business line of credit to small businesses. The small business financing product is an excellent cash backup plan that costs nothing to set up, nothing until used, and is inexpensive when needed. Financing Solutions is rated A+ by the Better Business Bureau and 5 stars by the BBB/Google Reviews.

Unlike a traditional business bank loan, our business credit line requires no collateral or personal guarantee (except in fraud cases), making it an excellent alternative business financing option. Small businesses often use their line of credit for short-term expenses, working capital, to make payroll, or for business investment, especially when business cash flow is temporarily down. Get a free, no-obligation business line of credit quote by filling out our simple 2- minute business line of credit application here.