Summary: In today’s Entrepreneur MBA podcast guest, Shiv Gupta from Incrementors speaks with Stephen Halasnik from Financing Solutions about SMART goals in business development with SEO. They talk about SMART goals and why they are important when it comes to expanding your company. They also talk about the important parts of SEO including lead generation and why that is important for expanding your company. 

SMARTWhy SMART goals are important?

Setting a goal isn’t going to cut it in the business world today. You need to have SMART goals that are very specific, measurable, attainable, relevant, and time-bound. Some companies do not even know what they want to achieve let alone for their clients. People need to realize how to set goals in a proper way because once you do that it is only a matter of time before you actually achieve what you want. Some people set such a high goal that they cannot even achieve and after a week or two, they lose motivation so they end up giving up. So that is why any goal you make should be attainable and you should be working towards it. You need specific goals you can achieve by a certain time. Once you understand this concept and apply it to your own business it will set you up for success in the future. For example, if you want to lose weight you should have the desired weight and how much time you are going to take to lose that much weight. This makes the goal specific and measurable for a certain amount of time. 

If you have SMART goals for your own business and clients it becomes really easy because once you have that you can have a conversation with your team about long-term goals on where you want to be as a company in the future. Once you write down a goal there is an increased chance of you getting where you want to be. You can plan based on your expectations and your client’s expectations. 

The Importance of SEO

When you work with an SEO company they are about how much organic traffic you are getting as well as how many keywords you are ranking for. This is all irrelevant and insignificant, all that matters is the number of clients you have due to SEO because of the SEO company’s work. You need to learn about SEO to be successful when developing a company. You need to apply SMART goals while using SEO because the more you learn about SEO the more clicks your company will get. SEO is about being present in the right place at the right time. You need to make sure you get a lot of reviews from your clients as well. 

Linkbuilding makes up 25 percent of the rankings of your website. It is very hard to get links because it is super expensive but it does contribute to your company’s success. You need to apply SMART goals when working with your lead generation companies. You should know if your work is working and if it is not working, why is it not working? 

Goals with Lead Generation

It is very important to have lead generation goals you care about that will further expand your company. You should have 5 goals regarding lead generation so you can tell your SEO companies how they are doing in that area. You have to track where your clients are coming from when using the SMART methodology. You have to dive deep into how you are acquiring clients and how much you make off them which in turn makes your business better. 

If you are not doing any lead generation or marketing at all, you are going to have a hard time building the company. If you are doing well financially it is like the cost of marketing when doing SEO. If the SEO company does a great job then the client is also doing well. It is important to be consistent with your clients so they end up staying with your company in the long run. 

About Shiv Gupta from Incrementors

I started my journey in the field of digital marketing at the age of 17. For the initial three years, I worked on experimental projects, while working on research-based projects, I grabbed deep knowledge of the industry. During that time, I also gained a lot of technical skills and market knowledge and together with that unknowingly I learned good client management skills as well, because of which I started getting some referral-based work. Later one of my first clients, Robe Noguria encouraged me to partner with him and offered to start my digital marketing agency. In 2012, I started my own company, Incrementors, and developed my website, Though I began my professional career as a small business owner, my team had tremendous success in terms of marketing the business and developing the field. I started Incrementors to provide the best marketing solution to struggling businesses to show actionable result-orienting tips, strategies, and techniques needed to get higher sales and conversions. Incrementors don’t give fluff or “high-level” advice. Our core focus insanely remains on actionable advice that works.

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